Ownership is the difference between building a business and performing a service. When you own the IP, you own the upside — from syndication and licensing to merchandising and format franchising.

Our first original property is Silly Little Game Show (SLGS), a live interactive social strategy competition. The format — its rules, mechanics, branding, and audience systems — is entirely ours.

We approach IP development like a technology company approaches product development. Formats are versioned, iterated, and improved based on audience data and production learnings. Season over season, the product gets better.

Original IP is also the foundation of our commerce strategy. Merchandise, collectibles, and digital goods are all extensions of the entertainment brands we own.